A Haryana outfit must have mass-produced theirs even before dispatching staff to Gujarat. Their banners are strung up in every village, complete with blank for its name ("bhukamp peedit yeh gaon....") that most often has stayed blank. Every truck with relief material, or camp of volunteers, has a prominent banner to announce whose it is. Everywhere in Samkhiali there are blue signs: "Zee Network has been (sic) adopted Samkhiali for complete rehabilitation", "Zee: with you in this critical situation" and Hindi approximations thereof.