In the ’80s, three agriculturists and inveterate jungle trekkers from Kotagiri found themselves linked by their mutual dismay at the rate of deforestation in their region. Inspired by a radio talk on nature conservation, A. Bhupathi, M.K. Bhojan and J.S. Jayachandran decided to take up cudgels for their precious forestland. Says 49-year-old Bhojan: "We read all the books we could on conservation and afforestation; we wanted to do something. This was our land and we didn’t like what was happening to it."