Yet, when Roshan Kalapesi looks up from the morning paper, she looks every inch the kind old woman who trains simple impoverished artistes to sell their work at a good price. As a former president of the Crafts Council of India and currently as a patron of Paramparik Karigar, an association of craftspeople, she has had a long involvement with supposedly low-brow artistes from villages. For over three decades she has adopted generations of these craftsmen, saving them from slipping into total poverty. She collects funds to organise exhibitions where they sell lakhs of rupees worth of stuff, and teaches them how to price their goods. Fixing a price was necessary, for at one stage while some were simply not aware of the value of their craftsmanship, others were doubling the amount for the benefit of the stray whites who visited their exhibitions.