Nammazhvar’s name has become synonymous with organic farming in Tamil Nadu. In the last one decade, he has "converted" about 6,000 farmers—which translates roughly into 20,000 acres—to "poison-free" methods of profitable agriculture. Poison is the only word in Nammazhvar’s organic dictionary for pesticides/herbicides/insecticides and chemicals that Indian farmers have been forced to use in the name of modernisation and mass production.