Meanwhile, Nathvani's contribution towards the cause of accident victims began manifesting itself. First in 1990, with an ambulance and stretcher service which could be accessed by the suburban Kandivli police station to ferry victims to Cooper, a government hospital several suburbs away. "We devised a system whereby a fixed amount—around Rs 1,000—was kept at the police station. When an ambulance was used, it would be deducted, entered into a register and the shortfall repaid as and when required," says the 43-year-old. Gradually people in the locality started lining up—sourcing medical assistance in some cases and in others, with Nathvani footing the bill, for pyre wood or cremation expenses. "You'd be amazed at the number of people who can't afford to give their near ones a decent farewell," says Nathvani.