Armed with this conviction, 57-year-old UK-based nri Raj Loomba has chosen to play mother to an orphaned cause. A cause distinct from the concerns that usually grip today's world of well-networked social workers. As a start, Loomba set up a first-of-its-kind trust last year to financially assist impoverished widows with their children's education. And if money is any indication of sincerity and concern, then Loomba is hugely involved, he has already pumped in Rs 1.2 crore into the trust. This sum will, in turn, fetch an annual interest income of Rs 15 lakh to be distributed amongst 100 children of widowed mothers with a monthly income of less than Rs 1,500.