Life was treating cost accountant Shobha, 40, fine till nine years ago when she joined USAid. Her job there entailed travelling wide and deep through the interiors and tribal areas of the country. It was then (through all of five years that she was on the job) that she learnt, first hand, what sheer economic deprivation did to people. Says she: "I saw that poverty, ignorance and exploitation were rampant." Shobha realised that all the suffering she encountered could be attributed to lack of awareness which, in turn, stemmed from lack of education.