In 1990, Akula moved to Zaheerabad in Medhak district to work with Deccan Development Society, an ngo. "When you see the people suffer, make sacrifices, and when you experience the unstated intimacy of this suffering, only then do you realise the brute reality of poverty," he recollects. "I didn’t speak Telugu, nor did I understand village life. By the end of it I had picked up Telugu. Nothing was hidden from me."