The prime minister's rather mild and unsurprising address to the CII, pleading with the captains of our flourishing economy to think, worry and sacrifice a bit of their wealth to assist the massively underprivileged, has produced a whopping uproar. Those who earn upwards of Rs 10 crore a year are outraged—and so is the media. I can understand the position taken by the pink papers, but even centrist mainstream dailies have poured nothing but ridicule and scorn on the benign Manmohan Singh for having the temerity to ask our overworked tycoons to help curb conspicuous consumption and implement some of the high-minded talk of corporate social responsibility.