It was in 1995 that a group of doctors took stock of the situation. They felt there was little information available about health issues relating to menopause, which in some cases sets in as early as 35-38 years. In fact, many medical practitioners and healthcare providers too have a sketchy idea of the problem. Thus was started the Indian Menopause Society (IMS) to provide a forum to create awareness about women over 40. From a small effort, the Society has spread to 15 cities and now has 2,100 members. It includes both medical practitioners and others. People from different specialities—gynaecologists, cardiologists, ultrasonologists, eye surgeons, and orthopaedics too are part of the body. The aim is to tackle the problem in a coordinated manner. "It is turning out to be a big challenge to create awareness about the issue. Not only do the women have to be sensitised, but also the general physicians, who do not know much about the problem,’’ says infertility and IVF expert Dr Sonia Malik, president elect of the society.