Shah’s exuding confidence in the teeth of such patent difficulties indicates that there is more to his strategy. Sources say that Shah initiated Bengal-specific tactics during his last visit, including consolidating the Hindu vote. “Hindus in Bengal have never voted on religious lines; our brief is to ignite the feelings of Hindutva,” says a BJP source. Therefore, Shah’s parting shots of “Jai Shri Ram” at the end of his rallies in Bengal baffled analysts, who thought the BJP would try to win Muslims over. “One key issue discussed was the formation of ‘an army’ of Internet workers who would send out messages through Whatsapp, Facebook and Twitter,” adds the source. With more Shah visits planned, is this cause for concern for the TMC?