In poll-bound Gujarat, the message of the Bharatiya Janata Party (BJP) is loud and clear. Once again, the party is not thriving on any strategy that requires it to bank on Muslim votes. In fact, the party has never fielded a Muslim candidate in assembly elections since 1998. However, it is a common trend that whenever the Muslim vote is fragmented, it keeps the BJP in play in poll-bound constituencies with a sizeable Muslim population.