During the 2008 polls, the BJP’s 16-point manifesto had focused largely on the alleged discrimination against the ‘Hindu majority’ Jammu region at the hands of ‘Kashmiri’ rulers. While the region’s demography remains unchanged, the BJP is no longer harping on Hindu aspirations. Yet, its new tactics can’t be considered failsafe, for despite a strong Modi wave, most of its candidates are lightweight. The party has given a ticket to two-time Congress MP, Choudhary Lal Singh, who joined the party in August. In the past, Choudhary is known to have taunted Modi thus: “How can you compare Rahul Gandhi with Modi? One is a king and the other is a tea-seller! Even when we buy a dog, we check its breed and lineage first.... How can we have a leader whose background is unknown?” One such video that has gone viral on social media has left the party and the leader red-faced. Can J&K’s citizens identify the state BJP with Modi, like in Haryana? The answer is going to define the politics of the trouble-torn state.