The single biggest point on which the Association of Malayalam Movie Artists is trolled online has been its acronym--AMMA. Every time this actors’ body falls into some controversy, its critics ask the organisation to change its name, which means mother in Malayalam. The irony of AMMA being a group of powerful men calling itself 'mother' is not lost on even the online troll. Now, as leaders of the organisation are hit one after the other in the Me Too wave of sexual harassment allegations, social media is revelling in the heightened irony.