Congress' Bharat Jodo Yatra has taken off with much fanfare and publicity across India with the Opposition party trying its best to connect with voters ahead of the crucial 2024 elections. Following the nationwide 'Mehengai Par Halla Bol' protests against increasing inflation, the Bharat Jodo Yatra has been launched by the party with the aim of "uniting India" against the divisive politics of the Bhartiya Janata Party (BJP).