Around 500 travel agents from across India would participate in the 64th annual convention of Travel Agents Association of India. The convention was held in the valley in 1988. That time the situation in Kashmir was normal. It was in 1990 the armed insurgency backed by mass uprising erupted in the valley and with it tourism took a hit.
The March convention is expected to draw some travel agents from foreign countries as well.
President TAAI Sunil Kumar on his recent visit to Srinagar had said that J&K is one of the prime destinations in India where travellers can enjoy any tourism product.
Kumar had said TAAI convention will help leading travel agents get familiar with beauty and the hospitality of the state.
Director tourism Kashmir Mahmood A Shah said the TAAI convention at Srinagar will help boost tourism sector in a big way.
In the past 10 years, only once was TAAI convention held in India. Such conventions are mostly held outside the country. In 2016 the TAAI Conventions were held in Abu Dhabi UAE, Bali Indonesia 2015, Istanbul Turkey in 2012, Phuket Thailand in 2010, Dubai UAE in 2009, London UK in 2007.
This year, TAAI was scheduled to hold the event in China. Qari said J&K government convinced the TAAI that the event should be held in Srinagar.
Qari said the event in China's Kunming area was otherwise completely hosted by China government. "We got it for Kashmir. It is big thing. Everyone in Kashmir who are dealing with tourism are coming to co-operate to make the event successful."