In March 2021, Kolkata’s iconic newspaper, The Telegraph, informed its readers that Kendall Jenner’s go-to street-style accessory has landed in the city and is up for grabs. The reference was to the merchandise being sold at the British luxury brand store Burberry housed in Kolkata’s high-end Quest Mall. The store also stocked Burberry’s Spring/Summer 21 line, In Bloom, which was inspired by the idea of a hot British summer.