Hills president, Bernard N Marak was also shown the door when he sought support for the party on the plan that the BJP would bring down the price of beef if it was voted to power. “Because the BJP could not accept Garo culture, tradition and food habits, like nakham bitchi, beef is a part of traditional food. We cannot compromise on beef,” was their last word as they quit closing down the unit offices with their supporters in tow.
The beef issue made the state BJP vice president, David Kharsati, once rail against the Congress for spreading ‘false propaganda” about beef in a meeting in the Jaintia Hills. But he made a promise which caught at the throat of his higher ups when he promised that “If voted to power we will eat beef every day,” a newspaper report recorded.
As the campaign heats up it is getting even more difficult for the BJP to wash off its image as an anti-christian, authoritarian, food-policing entity. What with the spoofs and memes floating around on social media to make the point stick. Even famous movie scenes have been dubbed in local languages to ram home the point that voting for the BJP means asking for closure of the beloved beef shops. A particularly viral one is that of the famous Sunny Deol dialogue ‘yeh dhai kilo ka haah hai’ from the bollywood movie, Damini.