The Press Council of India’s recent (apparent) announcement that it has “begun investigating charges that newspapers and television channels illegally sold editorial space to several candidates in recent general and assembly elections in India...” (the Press Council’s own website is silent on the matter), is hardly a bolt from the blue. By now, the fact that politicians can pay the media to carry stories on them (often the same story in multiple newspapers) is not (no pun intended) news to anyone. The Indian voter hardly needs (or should hardly need) reminding of the huge systemic flaws that bedevil the electoral system, problems that will not be remedied by a Press Council or an investigation. And because none of this is news, one can safely predict the reaction as well: much hand-wringing from various talk shows and news anchors, and reams of emails and online comments from people complaining about politicians, and about how the corruption of the political class is the biggest problem with India today. What we are unlikely to see is any introspection, any recognition of what we condemn when we pillory “the politicians”.