There is something about the king of romance, Shah Rukh Khan. From an outsider in the industry to being King Khan, he is undoubtedly the most popular star of Bollywood. From 2006, author Shrayana Bhattacharya, through various research projects investigating women's employment across different sectors, met and interviewed working women across India. And she found that when it came to women, King Khan had an impact that goes much beyond Bollywood films.