In December 2020, a few months after the agrarian protest had begun against three farm laws, a group of activists and artists launched a publication, Trolley Times, in Gurmukhi and Hindi, to counter a section of mainstream media that had been discrediting the protestors. The publication went on to play a major role in shaping popular perception about the protestors, as well as influencing voters’ opinions during the Punjab elections. On February 23, the day of the fourth phase of polls this year, independent journalist Ajit Anjum, who had earlier covered the farmers’ protest, held an election debate on his YouTube channel. With 1.2 million views, the debate soon became the most watched show that night. Indeed, with 2.43 million subscribers, Anjum’s channel is a huge success story of alternative media in recent years.