In December 2016, a few weeks after demonetisation, Prime Minister Narendra Modi, while addressing a rally, said: “Jyada se jyada kya kar lenge? Arey hum toh fakeer aadmi hai, jhola leke nikal lenge (What can my opponents do to me? I am a hermit. I will exit with my few belongings)”. While this part of his speech became famous in the following days through social media, it was not the first time that the projected image of a political leader as a fakir or saint got political traction.