The Shudra’s story is one among many such similar tales of Dalit pushback against caste bias in the media industry. Dozens of Dalit journalists have started their own YouTube channels and websites, having failed to find a space in mainstream media, to become the voices of the community. Several alternative media and Dalit organisations report extensively on Dalit issues, like Round Table India, Dalit Dastak, Dalit History Month, Velivada, Dalit Camera, Dr BR Ambedkar’s Caravan, Dalit Feminist, Dalit Women Fight, The Dalit Voice and SRE News, among others. And in the just-concluded elections, these alternative voices looked at stories from a perspective far removed from the mainstream narratives. For another Bahujan media organisation, National India News, the strategy and focus of the coverage was to revisit the five-year manifesto (Bahujan specific) of the governments in power. “Our team travelled in remote areas of Punjab and Uttar Pradesh to capture the mood of specific seats. In Uttar Pradesh, our reporter covered stories mainly on health infrastructure since the pandemic, unemployment, education, and atrocities on the Bahujans and Muslims,” says Anwarul Huda, the managing editor of the organisation. “Our idea was to show stories on promises vs reality. We believe that tracking the promises made in manifestos is the best way to educate our viewers about governance. We believe in empowering our viewers with the information so that they can take decisions rationally.”