Hindi pulp fiction, which for its large fan base of middle-to-lower class readers, was an affordable and fast-paced substitute for cinema that also served as an inspiration and source material for films and television. Several pulp fiction writers moved to Mumbai over the years to join the Hindi film and television industry. This relationship between pulp fiction and the onscreen world has remained consistent albeit with a huge dip in print runs and sales from once what was lakhs to now a few thousand.