Cult personality has always been a major factor in politics. In the past nine years, the Bharatiya Janata Party (BJP) has marketed Prime Minister Narendra Modi as a larger-than-life figure who has no opposition. Therefore, weighed down by the cult personality of Modi, the Opposition is in search of a strong face to lead it. However, the biggest challenge before it is to find a consensus candidate, someone who can take along all the political parties that will constitute a united opposition. The Opposition unity hinges on this important factor.