Between 1933 and 1944, when the US was in the throes of the Great Depression, the then president, Franklin D Roosevelt, anchored the Fireside Chats, a series of remarkably popular, informal radio addresses broadcast during evening time. Deliberately written in simple, colloquial English, each episode was meant to break down concepts such as the economic crisis, banking reforms, the New Deal and the war against fascism, to name a few, to the general American public. In his 4422-day presidency, Roosevelt delivered just 31 addresses but is remembered as one of “the most effective communicators in radio history.”