His radio commitments aside, Naved has his schedule packed with video shoots, stand-up gigs and appearances at events. All this, he says, is because of the immense popularity of his trademark prank skit Mirchi Murga—he gets over 5,000 requests every day to play pranks. “Anybody can be a radio jockey, but this has made me a household name,” he says. While earlier, people only heard him on FM, after the launch of a YouTube version, Murga has become a candid camera gag show, with Naved acting out the central roles. “Murga began as once-a-year affair. I never imagined it would snowball into something so big,” he says. He now plans to take his prank videos a couple of notches higher and let the radio show take the back seat.