The family held a video press conference on the morning of July 12 and made a fervent appeal: “Don’t Kill Varavara Rao in Jail”. The event really evoked more response from people at large than expected. About 20,000 viewers watched the press conference with hundreds sharing it on social media. Hundreds of newspapers, TV channels and magazines not only covered the event, but also have written editorials and published opinion columns expressing solidarity and demanding his release. There was a Twitter storm that evening. Many political parties, both in Maharashtra and all-India level, demanded the government to shift him to hospital. Several national and international organisations including UNHCR, NHRC, Amnesty International, PEN International, PEN Delhi, and Indian People’s Theatre Association appealed for the release of the poet. Hundreds of poets, writers, academics and intellectuals, including Noam Chomsky, Jan Bremen, Barbara Harriss-White, Romila Thapar, Naseeruddin Shah, Shabana Azmi made individual and joint appeals to the government. There were a lot of protest demonstrations all over the country. A social media site began a campaign of translating and reciting Varavara Rao’s poems into various languages, in order to demand his release. Within hours, his poems were translated into more than 26 languages and recitations were posted on the site. At least a hundred poets from various languages wrote poems about Varavara Rao in an expression of solidarity. A senior poet from Ireland, Gabriel Rosenstock wrote a beautiful protest poem, which was translated immediately into a dozen international languages.