Ladakh-based innovator and educationist, Sonam Wangchuk, started a movement to boycott Chinese products in India. Wangchuk has earned accolades in India and elsewhere for various innovations in Ladakh such as ‘Ice Stupa’—which helped to overcome water crisis in hilly areas—and the Students’ Educational and Cultural Movement of Ladakh (SECMOL), which runs a solar-powered campus and works for revolutionary reforms in the education system. Locals relate Wangchuk’s life journey to Aamir Khan’s character of Phunsukh Wangdu in the Bollywood blockbuster 3 Idiots.