What started off a pre-poll promise in 2014 is now a full-fledged movement with Prime Minister Narendra Modi leading the “main bhi chowkidar”—a phrase which translates to ‘I am also a security guard’—campaign in the run-up to the crucial Lok Sabha elections starting April 11. The message is simple: the BJP leaders are capable of guarding the country’s interests better than any other political party.