Time, even more than a donation of money, is the greatest gift a top professional can make. On March 31, Himanshu Khanna left a simple message on his social media accounts: “I’m open to consultation indefinitely. I’ll charge 5k/30 mins or 8k/hr for #UX/#brand/#design/#strategy consultation. 100% money to be donated to #Coronaindia funds. Please show donation receipts and I will make sure you have a slot.” It was an innovative, and indirect, approach to help the victims of the pandemic and the brand designer himself had his fingers crossed.