Despite India’s favourable policy environment, the nutritional status of women and children continues to fall short of national targets. Data shows that 38% of Indian children under 5 years of age are stunted, half of pregnant women suffer from anaemia, and almost a quarter of women are underweight. These trailing nutrition indicators can be attributed, in part, to the availability and quality of health services. Key platforms that could promote maternal nutrition (MN) have largely been untapped.