But Vineet Pandey, secretary, department of posts & chairperson, postal services board brushes of these challenges. He says, “We do not see the advent of many logistics and e-Commerce players in the domestic market as a challenge. Instead, it is an opportunity, as there is no one who can match our reach especially in Tier 3, 4 cities/towns and in villages. As we are seeing, a large number of e-Commerce orders are emanating from smaller towns and villages. India Post is open to tie-up with logistics and e-Commerce players for delivering in areas where India Post has tremendous strength in terms of reach and connectivity.”