At the turn of the millennium, there were some faint signs of the interpersonal chaos to come. In 1999, Yahoo! acquired the online community Geocities for a stunning $4 billion. By then, I’d long had a couple of utterly pointless, ego-feeding, no-good sites running on it (which have, fortunately, disappeared into the vast, anonymising maw of cyberspace). In 2004, Google launched Orkut, a site that would go on to define the structure, intent and failings of the social media so conclusively that they remain unamended—and unemended—to this day. Just a year later, racist hate-speech exploded among the Brazilian community in Orkut (which was built, ironically, by a man who described himself as “born in Turkey and grew up in Germany where I was a geeky Muslim boy in a class of blondes”, and who was “back in Turkey in middle school...the funny guy with the German accent”). In 2006, the Brazil police filed a case against Orkut, and the Federal Public Ministry of São Paulo subpoenaed Google to explain itself. In hindsight, it all reads so presciently about the social media mess of today, and the efforts of some governments to set the SM leviathans in order even as other governments seek to energise and exploit them.