The exit poll surveys point to the popularity of the Pinarayi government especially among women and youth, in implementing welfare schemes, the LDF had mostly built up its campaign along those lines. Chief Minister Pinarayi Vijayan’s image as a crisis manager in the face of adverse situations such as floods, the Nipah virus, and the pandemic has helped the party garner support from underprivileged sections the society. However, CPM’s campaign, which entirely revolved around Vijayan had also invited criticism from many quarters. The opposition has also been relentless in its attack against the government on alleged corruption charges such as gold smuggling cases and others.