At a time when heavy rains and floods have claimed 76 lives in Kerala, Noushad -- a street cloth vendor in Kochi -- has become the face of relief work in the state after he donated all clothes from his small shop to flood victims. Not only that, people are also sharing his photograph on social media for having set a precedent for others to follow in this hour of distress, and some remembering him even in their Eid wishes and prayers.