There was a time when bad entities consisted of bad people, and we had Alibaba getting rid of 40 of those bad entities in the famous Persian tale of “Alibaba and the 40 thieves”. For the millennials it may come as a surprise to know that Alibaba in the olden days was not a Chinese digital behemoth, but a character from the Persian tale, where Alibaba discovered how to open a treasure trove using the magic words ‘Open Sesame’, or in the Indian version of tale, Khul Ja Sim Sim.