In earlier decades, the middle classes played less of a role in formal electoral politics in India. This was in contrast to the role of the middle classes in other countries. This has changed in recent decades. Swing in middle class support can have an important effect now. Swings of urban middle class support between the Congress and the BJP, for example, can matter in election outcomes. As with all trends in India, this varies by region and state. For example, in the 2014 national elections, Modi’s crafting of the term “neo-middle class” was an effective strategy in linking more elite middle class interests with aspirational and less privileged middle class groups who sought government support that could provide them access to the benefits of economic growth. If segments of the middle classes feel that they did or did not receive these benefits, this could impact their outlook. The subjective dimension of middle class identity is important because aspirations and the promise of upward mobility can sometimes outweigh the real inequalities and economic problems that many middle class families experience.