If there is a word we need to urgently reclaim from mutilation and terminal banality, it is ‘bhakti’. We need to reclaim it, above all, from dogmatism—both theological and ideological. On the one hand, the word is employed with derision: to describe blind faith to a political regime. On the other, it is employed with sanctimony: to describe self-righteous adherence to a religious tradition. It is time to rescue the word—from both the high priests of the secular and the commissars of the sacred.