Thirty farmers on an average, according to government data, kill themselves every day in India—mostly after finding themselves trapped in a vicious circle of debt. And now the government has offered the Indian farmer some more freedom of the market. In this free market, somebody who owns less than 1 hectare of land and produces around 22 quintals of rice per season, for example, competes with those who own over 5 hectares and produce over 110 quintals. The farmer can choose the buyer, but the buyers—a commission agent, a corporate giant, a startup or the government—get to determine the price.