The venomous, many-headed virus, in its indiscriminate torrent, swallowed livelihoods whole, especially those deeply tied to human contact—travel and tourism were the first to fall prey, so too did restaurants and bars. These are lately showing signs of flickering back to life, buoyed by the imperatives of a ‘new normal’. Yet, an industry whose stock in trade is that most intimate of human acts, its purveyors denizens of a shadowland, cowers atill in darkness and neglect.