It’s a bitter ethno-cultural scrimmage fought in, and fostered through, social media. Some recent social media posts, primarily targeting actor Rhea Chakraborty for the death of Sushant Singh Rajput and broadly alleging that Bengali women use ‘black magic’ to control men, have helped intensify a battle of cultures between that of West Bengal and the states of the Hindi heartland that had been brewing in Bengal since 2017.