One of India’s oldest surviving newspapers and a leading Odia daily, The Samaja completed 100 years of uninterrupted publication on October 4. Launched by Utkalamani Gopabandhu Das during the freedom struggle to usher in social reforms, Samaja has been synonymous with ‘newspaper’ in Odisha. People would often say “wrap this in Samaja” when they meant wrapping in a newspaper and English newspapers were called “English Samaja”. This changed with the advent of several Odia newspapers over the past decades, but anything published in Samaja is taken as gospel truth by people in rural areas.