The white campaign van slowed down to a halt at Vaniyambadi—a town famous for its leather industry—amidst a flurry of flags of DMK and its allies. A rousing cheer from the waiting crowd filled the air as M.K. Stalin emerged through the roof top. The first glimpse of the DMK leader in a sparkling white shirt sent the crowd into raptures as shouts of “Thalaiva, Thalapathy” reverberated. He smiled, waved and did a namaste relishing the warm reception.