Agricultural market reforms have been on the agenda of both the UPA and the NDA governments, and were attempted in bits and pieces at the state level since 2003. Until now, it was being attempted more through cajoling and persuasion of the states as it is a state subject. Concluding that the states could not be pushed beyond a point, the Narendra Modi government took the ordinance route. The stated purpose is to create ‘One Nation, One Market’ and provide choice to farmers for selling their produce for better price discovery, besides attracting private investment in the agriculture markets. The government has released a full-page advertisement to counter what it calls the lies of the Opposition.