When Khatija’s (name changed) phone wouldn’t stop ringing on the night of July 4, she knew something was amiss. One of her friends had seen a post on Twitter, in which Khatija was being “auctioned”. In the post, a Twitter user had shared a screenshot from a now-defunct app called “Sulli Deals”. The screenshot had Khatija’s Twitter profile picture with text that read, “My Sulli deal of the day is Khatija”.