On the other hand, a significant amount of money was spent on new campaigns. The much hyped Beti Bachao Beti Padhao campaign that was launched in 2015 with an initial fund of Rs 100 crores, had more advertisements to its credit than any real achievements. While a total of Rs 648 crores were allocated to the programme, the government spent 56.27 per cent on advertising instead of addressing women empowerment and sex ratio related issues. When the ‘Pariksha Pe Charcha’ was launched by the government, state education departments across the country were issued a circular to make the programme a mandatory watch for government schools. Schools were also told to make alternate arrangements in case of power-cuts and were expected to submit reports on the basis of viewing the programme. Interestingly, there are also contests for students who have to write an incident or situation where ideas from the book ‘Exam Warriors’, authored by Prime Minister Narendra Modi, came in handy.