The media in Odisha never had it so good, especially the newspapers. In the past six months, hardly a day has gone by without full-page colour advertisements announcing the launch or extolling the achievements of some government scheme or the other on the front pages of leading dailies—invariably with CM Naveen Patnaik’s smiling visage towering over all else. There was no let up in the blitzkrieg even on the morning after the Pulwama attack on February 14, inviting widespread outrage on social media.