Recently, an ad for a fairness cream which showed a couple fasting on Karwa Chauth was taken down after strong protests. If you thought that people were protesting because they found fairness creams or even Karwa Chauth regressive, you would be wrong. The reason that the ad was so objectionable, so offensive, was that it featured a lesbian couple fasting for each other on Karva Chauth. It was seen as an assault on our “ancient” culture, our glorious tradition.