Shaila Dhondapant Waghire has finished her morning chores. With her husband off to work and children at school, the next few hours are Shaila’s own, to spend the way she wants to. She picks up her mobile phone and opens the YouTube channel of Indurikar Maharaj, a kirtankar – a singer of poems and teachings of the saints of Maharashtra. Shaila is a great fan of the Maharaj, having turned a convert some months ago. His way of interlacing Hindutva with relatable topics in a rustic humorous way has found a fanbase, larger than that of many others.